JOLA’s Four Methods For First-Place B2B Social Media Marketing


Did you know that 58 percent of B2B marketers report that social media has helped them improve sales? These marketers have utilized every facet of every social service possible to increase their revenue. However, there are marketers out there who aren’t seeing a sales increase from social media. It’s not that social media isn’t working; it’s that they’re not using it effectively.

If you’re not seeing your revenue skyrocket from social media use, JOLA has four methods that you should employ at once:

  • Educate Buyers With New Ideas. Mike Schultz, president of RAIN Group, surveyed over 700 B2B buyers about what convinced them to buy from a business. The number one response was that “sellers educated buyers with new ideas and perspectives.” Doing this is as easy as creating compelling content about your product or brand. By looking fresh and innovative all the time on your website, you’ll feel confident linking customers to your content through social media.
  • Connect Your Buyer’s Needs And Your Company’s Solutions. When it comes to selling a product, you will have an easier time convincing buyers by giving them every reason to buy. Create playbooks, charts, and graphs of statistics to show customers why your product is superior. Then find customers through custom Facebook and Twitter searches, and link them to your content. The more data you have to cater to your customer’s needs, the more power you’ll have to close the deal.
  • Show Buyers That They’ll Achieve Great Results. Again, by linking customers to powerful and original content through social media, you will land more deals and gain more contacts. To persuade buyers, link them to your testimonials page, case studies about your product, and presentations about the ROI of your product. These are pieces of original content that will make you look great both online and through social media.
  • Interact With Buyers. Sometimes the easiest way to land a deal is to start a conversation. Find your potential customers through social media and reply to their Tweet with a relevant question. By asking them this question, you’ve begun a rapport with them which could lead into a great sales opportunity. There’s nothing more to it!

The bottom line is that you will land more sales opportunities simply by creating fresh content all the time. By linking potential customers to this content through Facebook, Twitter, and LinkedIn, you will have the ammo that you need to build up your revenue and build your business both online and offline. For more tips on digital branding and marketing, visit JOLA online.


How JOLA Delivers Mobile and B2B Websites To Keep You In Front Of Your Customers

Jola B2B Mobile Website Design

At the end of the High Point Market this past April, Furniture Today released an article explaining that retail buyers were simply too busy to attend the market. The article – which used results from a telemarketing survey directed at buyers in the home furnishings industry – said that 38 percent of the buyers contacted marked “Too Busy” as their reason for not attending High Point in 2014.

But there is a solution for businesses that want to attend a market, but can’t risk a downward spiral in business. The answer is a responsive B2B website that not only provides accessibility on desktops, but on mobile devices as well.

Walter's Wicker - Mobile Site Designed by Jola

Furniture manufacturers completely overlook the power of mobile, despite that many buyers are on their smartphones daily. With a powerhouse mobile B2B website, businesses can direct their customers to products, comparison sheets, and customer service. A good UI and UX are key to retaining customers not just in-store, but anywhere in the world. Business owners who take advantage of a good mobile website need not worry about keeping their shop open. Their customers can order products and keep revenue high no matter where they are!

But are there facts to back this up? Certainly! Consider this:

  • Of businesses buyers who shop online, 58.5 percent said they have made a purchase of $5,000 or more online.

Of that group:

  • 8.7 percent said that they spend 90 percent or more of their annual budgets online
  • 31.9 percent said they spend 50 to 89 percent of their budgets online
  • 30.9 percent said they spend 11 to 49 percent of their budgets online

This means that seven out of ten B2B consumers are spending more than ten percent of their annual spending budgets online, either through their mobile or desktop website. But why should you choose mobile over desktop? The facts are clear:

  • When users visit a mobile-optimized site, about 3 out of 4 are more likely to return
  • When reminded about sales and products through mobile notifications, 67 percent are more likely to buy products and services
  • Mobile traffic is up between 10 and 20 percent on all B2B websites

Artissimo Holdings - Mobile Site Designed by Jola

To see a simplified navigation look, click the following links on your mobile phone.

These stats prove that not only does a website do a business good, but that mobile websites open up revenue-generating possibilities all around the world. The JOLA team strives to create accessible and beautiful mobile websites to benefit businesses in the home furnishings industry. If you’d like to attend a market and keep your business running at the same time, visit JOLA online to see their portfolio of websites for desktop and mobile.

JOLA To Create New Website For Jesco Lighting Group

Jesco Lighting Group Joins Jola Interactive

Since 1998, Jesco has been at the forefront of lighting innovations and applications. JOLA is excited to be partnering with them to design an innovative website that will showcase their innovations and make their brand shine.

Jesco’s new website will highlight the benefits of LED lighting, as well as their innovations in the industry. JOLA will implement innovative tools in order to create a best-of-breed site for Jesco. The website will also highlight Jesco’s products for indoor, outdoor, and flexible LED lighting.

Jesco was one of the first lighting companies to embrace LED technology. After over 15 years of development, the company is now the nation’s premier source for LED lighting fixtures. Jesco believes in LED lighting because it’s eco-friendly and does not emit radiation. LEDs also provide more color and more possibilities for both indoor and outdoor lighting.

For more information on Jesco’s products and innovations, visit And to see JOLA’s full web design portfolio, visit us at

Jola Rebrands and Adds Function to New Site For Alfresco Home

Alfresco Home - New Branded Logo

With spring in full swing, Jola has brought their rebranding talents and impressive design innovations to Alfresco Home and their website. The new website not only sports a new look, but its functionality has also been rebuilt from the ground up. This makes it easier for leaders in the outdoor and garden industries to browse everything Alfresco has to offer. Alfresco Home also received a complete branding makeover that not only encompassed digital, but all traditional marketing strategies.

Alfresco Home - Old Website Design

Alfresco Home – Old Website Design

Alfresco Home began in 2004 as a designer, manufacturer, and distributor of comprehensive outdoor living products. Owners Joseph and Kimberly Cilio understood the need for independent retailers to have one resource for all of their casual furniture and accents needs. Therefore, fashion and functionality became two key components of Alfresco’s products. Alfresco continues to deliver outdoor furniture and accessories that not only look good, but are user-friendly for every online customer.

Jola took fashion and function into account to create a best-of-breed B2B ecommerce site for Alfresco Home. Large pictures on the front page feature Alfresco’s full product line of quality outdoor furniture and decor. Main colors include slate grey with a touch of green, which symbolizes the balance between nature and man-made design. Links at the top of the page direct customers to view Alfresco’s products by category. Each product has a variety of different styles and finishes, which are incorporated onto the product’s page. There are over one million combinations available for customers to see on Alfresco’s new site.

Alfresco Home - New Website Design

Alfresco Home – New Website Design

The Magento-based site also allows customers to download new catalogs, photography, and custom price sheets at their convenience. They can also use the site to find nearby dealers and distributors of Alfresco’s products. This functionality will make the B2B experience simple when it comes to shopping Alfresco Home’s product line. We feel that the slick new branding and tagline – “Outdoor Living Made Easy” – speaks to not only the new website, but to Alfresco’s unique selling position as a whole. It has also been incorporated on all signage for the company, including decals, stickers and testimonial ads.

With this new website, Jola sees increased engagement with Alfresco, as well as heightened business based off their Internet traffic. It’s a cutting-edge site that makes a bold statement over all other sites in the outdoor and garden industries. To see it in action, visit To see more of Jola’s websites for the home furnishings industry, visit

Jola Provides Illuminating New Site For Illinois Based Lighting Company AFX Inc.

AFX Logo

We’re happy to present AFX Inc. with their brand new website! AFX Inc. provides energy-efficient fixtures for the contract market, as well as in the hospitality industry, in municipalities, and in lighting showrooms. The company focuses on sleek design in all of their products. The brand reached out to Jola to design their new website because of our intimate experience and understanding of AFX’s unique marketplace. The new website therefore reflects the sleekness of AFX’s product line in an eye-catching and user-friendly manner.

AFX Old Website

Original AFX Inc. Website

AFX Inc. started in 1938 as American Fluorescent, and quickly rose to become a leader in lighting technologies. In 2012, the company changed its name to AFX Inc., and adopted the tagline “Lighting Your Vision.” The “AF” in the new name maintains a connection to the company’s 75 year history, while the “X” acknowledges changes in the landscape of lighting technologies and solutions.

New and Innovative AFX Inc. Website

New and Innovative AFX Inc. Website

Jola incorporated AFX’s tradition and future into the new website’s design with Magento’s innovative platform solutions. Shades of silver symbolize the sleekness of AFX’s products, while blue accents give the website a futuristic touch. Big pictures on the front page display all of AFX’s featured products in stunning detail. The sidebar includes links to featured areas of AFX’s site, including the design board. The design board is an interactive app developed by Jola which gives customers the ability to design their own lighting collections. We are pleased to see AFX’s new website in action. The site is sure to boost AFX’s efforts to be the new look of energy efficiency. To see AFX’s site in action, visit And to see how Jola is helping the lighting industry grow online, visit

California Design Company High Camp Home Hires Jola for Mobile Site and Digital Marketing

high camp home logo

We’re excited to welcome High Camp Home to Jola! High Camp Home has specialized in offering “elegant lodge” design solutions for over 20 years, while creating sophisticated, nature-inspired interiors for residential and commercial projects, including the Plaj Restaurant and Timber Lodge. Their style is based on the mountain homes near their headquarters in Truckee, CA. The home furnishings company also takes care of all stages of the interior design process from initial planning to wood finishing. If you have never explored their collection, you must do so as their rustic furniture and decor gives each home a touch of warmth.


Jola will be providing an enhanced digital marketing strategy for High Camp Home across social media, email and SEO to function with its new, updated mobile site which has yet to be released. All of these initiatives will highlight the design company’s products and accomplishments in the industry, while showcasing the brand’s extensive blog.

Explore High Camp Home’s design solutions today and visit them online at And for Jola’s full web design portfolio, visit

Pantone Reveals Their Color Trends for Interior Design in 2015


We’ve often mentioned the importance of color when it comes to your brand. In the interior design world, matching a brand’s design to the color and shape of its product is key to successful marketing and customer retention. Jola’s extensive clientele in the home decor and design trade means our digital marketing team is constantly aware of the latest color trends to develop innovative products for the market place.

Pantone, the global color authority, has revealed its outlook for home interior color palette trends for 2015. The Pantone View Home + Interiors 2015 forecast features nine key palettes that play off of existing color harmonies and tastes in the design world. Pantone’s executive director Leatrice Eiseman said that the forecast “can validate some pre-conceived color choices, while also giving new color inspiration and direction.”

Gifts and Decor

These color palettes won’t only look good for your home décor. They’ll also make your brand stand out, which will help you get new business and keep old customers.

The nine palettes for 2015 are as follows:

  • Style-Setting: Purple plays off of neutral tones like mahogany, off-white, gray, and taupe, as well as shiny hues such as Frosted Almond and Champagne Beige.
  • Abstractions: Random color pairings – such as grape and apricot, Red Dahlia, and Vineyard Green – appear to blush from a distance.
  • Botanicum: Natural hues such as green, grape, and Café au Lait counterbalance with dusty tones of blue and orchid.
  • Zensations: Shades of blue and blue-green offset with red, silver, and gold to create a striking sensation.
  • Urban Jungle: Bring the jungle indoors with animal skin tones set against blue-green and yellow-green hues, as well as black and white for balance.
  • Tinted Medley: Peach and pink shades are underscored by rose and yellow hues, as well as a rosy-taupe.
  • Past Traces: This palette brings “gently worn” shades back to life, and includes colors such as Pastel Parchment, Cameo Green, Faded Denim, and Dusty Cedar.
  • Serendipity: Unlikely designs and unexpected colors join together here. Expect to see pairings like orange and Eggshell Blue, Bright Chartreuse and yellow gold, and hot pink and scarlet.
  • Spontaneity: Upbeat hues like Sunkist Coral and Marigold are complemented by cooler colors like Kelly Green and floral accents such as Hyacinth or Misty Jade.

We hope to see these palettes as the year goes on, both in interior design and in brands around the country. We’re always on the lookout for the latest trends to build our customers’ brands and be at the forefront of visual marketing online. To see what we’re making, visit Jola online at

Team Spotlight: Meet Erin Durnin

Erin Durnin

Erin Durnin

As Jola launches into spring, we’re proud to introduce our new Account Manager, Erin Durnin! Her years of managing large accounts and product lines provide a wealth of experience to the team. Here are some quick facts about Erin:

Hometown: I’m originally from Lynbrook, NY, but I’m currently living in Lindenhurst, NY.
Background: Prior to account management, I worked for several big retail names and launched big product lines, most of which boosted those clients’ sales dramatically.
Favorite NYC adventure: On really nice days, I like walking around the Village and then having brunch in a hidden gem.
In my spare time: When I’m not managing accounts, I like to go out on the water with my husband, or play on the beach with my chocolate lab, Bean.
Favorite part about working at Jola: I’m so happy to work with a smart and creative team who are so passionate about what they do!

We hope to see great things from Erin as Jola continues to grow in 2014. For more information about our team and digital marketing services for brands, visit

Providing Website Solutions to the Hospitality Industry: GAR Products Welcomed to Jola Interactive


Jola Interactive is here to provide the website design and digital marketing needed for businesses within the furnishing industry. That’s why we’re happy to announce our partnership with GAR Products. Jola has been hired to create a highly stylized corporate website that will feature a cutting-edge design for GAR Products with the best-of-breed B2B services.


GAR Products has been family-owned and operated since 1956. Now entering its third generation of ownership, the company continues to produce and showcase cutting edge indoor & outdoor furnishings for the hospitality and contract industries. The company also specializes in custom fabrics & finishes for their products.

To explore GAR Products’ diverse collections, visit them online at Learn more about Jola Interactive and the DUMBO boutique agency’s offerings across marketing, web and technology solutions online:

Jola Interactive Leads Marketing and Branding Strategy for New Bronx Mall: The Mall at Bay Plaza

Bay Plaza - Facebook Cover Photo We are honored to announce that The Mall at Bay Plaza, the first enclosed fashion mall in New York in over 40 years, has chosen Jola as their agency of record. Jola will provide branding and event launching services to the mall, as well as ongoing marketing and social media management for the mall, its tenants, and its events.

Jola was selected from a competition of 5 marketing agencies. Each agency was asked to submit concepts and designs of their proposed marketing strategy. Jola was selected by developers Prestige Properties, who acquired the land for the mall in 1985. Prestige selected Jola for their expertise in the home décor and fashion industries, as well as their history with real estate developers Thor Equities.

The Mall at Bay Plaza – encompassing 780,000 square feet of retail and dining space – will sit in the crux of I-95 and the Hutchinson River Parkway. When it opens in Summer 2014, its location will make it a premier destination for travelers to and from Upstate New York and New England. Plus, Its proximity to the City and Westchester County by car, bus, and train will bring shoppers to the Bronx to experience all that the Mall has to offer.

Anchor Stores - The Mall at Bay Plaza

Its current anchor stores include an existing 150,000 square foot J.C. Penney and a brand new 160,000-square foot Macy’s. The latter makes it Macy’s first new store in NYC in 15 years. Other potential major retailers include Aéropostale, H&M, Express, the Gap, and Victoria’s Secret. In addition, the Mall is planning a 40,000 square foot health club and a food court featuring major restaurant brands.

Plus, the mall will sit adjacent to the existing Bay Plaza Shopping Center, which boasts retailers such as Old Navy, Barnes & Noble, Toys ‘R Us, and Kmart. The existing plaza also includes several restaurants, an AMC movie theater, and a Pathmark. Once the enclosed mall opens, the total shopping area will equal around 2 million square feet, making Bay Plaza one of the largest shopping destinations in the area.

Interior - Mall at Bay Plaza With so much happening at The Mall at Bay Plaza, we at Jola are thrilled to be providing our marketing expertise to the project. We invite everyone to keep up with the future of the Mall on Facebook and Twitter. And to shoppers at the current Bay Plaza Shopping Center, we invite you to tweet the hashtag #ShopBayPlaza to let us know about your shopping experience and excitement about what’s to come when The Mall at Bay Plaza opens this summer.