Supporting Business Online: Retargeting

The Power of Retargeting for E-commerce Websites

Did you know?

  • Over 95% of users leave websites without converting (purchasing an item).
  • Over 72% of users put items in their online cart to buy, but abandon their shopping carts.

There are many ways you can support business online, and retargeting is one of the most effective methods in E-commerce.

What is Retargeting?

Retargeting serves digital display ads to people who have visited your website and have previously engaged with your brand online. Retargeting finds these users on the internet, brings them back and transforms them into customers. It works by placing a snippet of code on your site which places cookies on your visitor’s browser. Retargeting allows you to track who has been to your site and target them as they browse the web.

The Benefits

  • Builds brand awareness and relationships
  • Highly targeted reach
  • Performance-only basis
Increases clicks and conversion rates
  • Brings users back

Once you design the right ads for your audience and place them in the right location, retargeting can bring customers back to your brand. What companies do you see that effectually use retargeting?

Watch for Jola’s ongoing series about supporting business online!


10 Tips for a Successful Trade Show

Trade show season never ends for many companies in the home furnishings and gift industries. 34% of you attend six or more tradeshows a year, and marketing your trade show booths is a must with current trends in attendance.

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We’ve put together a list of tips that will lead to trade show success:
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The Jola Design Board

Welcome to the Jola Design Board! Our cutting edge application gives your sales people, wholesale customers, interior designers, and consumers the ability to build your own vignettes and see how products look together in a single whiteboard area right from your website.

Imagine being able to show your clients and customers exactly how your products enhance any room, home, or retail space. With the Jola Design Board your products can truly come together, and you can share your work on social media platforms by simply clicking on the social networking icon. Additionally you can add designs to your wishlist, save them as a PDF to your desktop, and email them to your clients. The Jola Design Board is an application designed to bring your products and customers closer together.

Watch the video to learn more:

Contact Jola today and learn how you can utilize our unique Design Board feature!

Turning Emotion into Engagement

Now ask yourself, am I providing:

(Rate your business on a scale of 1-5, with 5 being the best.)

If you are connecting with your customers on an emotional level, you should have scored between 32-35 points.

Jola specializes in marketing for the B2B Home Furnishings and Gift Industries. Since we know the ins and outs of our industry, we ask clients to consider these questions:

Call us today to chat about how you can better connect to your customers!

Support Gift for Life in the AIDS Walk NY

Gift for Life – the Gift, Home, and Stationary Industries charity – will participate in AIDS Walk New York, on Sunday, May 19.

You can help support our friends Gift for Life as they raise money for the fight against HIV/AIDS. This year, they have walkers both on the AIDS Walk NYC course through Central Park and on a “virtual  walk” through the aisles of the Javits Center, creating lots of ways you can get involved.

To learn more about donating or joining their AIDS Walk  team, check out the Gift for Life website.

High Point Highlights: Part 3

To conclude our High Point Highlights series, here are some of my favorite finds from the spring market! (In case you missed them, check out our High Point Market Part 1Part 2, and Pantone Color of the Year posts.)

Cyan Design: I loved Cyan Design’s clever idea to attract customers to their showroom. They brought in a real life Aladdin and magic carpet so that customers could interact with him and take photos. This was a great marketing technique that made Cyan more memorable than many of their competitors at High Point.

A real Aladdin and magic carpet!

A real Aladdin and magic carpet!

Amy Howard at Home: The on-site demonstrations were a hit among buyers. Amy Howard at Home showed how to use their paints, stains, and antiquing glazes, and customers left empowered to create their own DIY projects. This was a great example of the way demonstrating a product can lead to customer growth and increased sales.

A demonstration by Amy Howard

A demonstration by Amy Howard

Thibaut Design: To showcase their wallpaper, Thibaut sleekly displayed patterns around their showroom. They marketed themselves by thoughtfully positioning a variety of colors and varieties on every wall, which created an eye-catching display.

Thibaut's colorful wall coverings

Thibaut’s colorful wall coverings

Nuevo: Nuevo had some of my favorite modern furniture, including these fabulous counter stools. Their chair designs reminded me of earlier furniture by Eames and Bertoia. Neuvo’s showroom grouped their furniture around the showroom by style, a great way to organize products.

Counter stools by Neuvo Living

Counter stools by Nuevo Living

High Point Market is the perfect place to see all the new trends in home furnishings and decor. What smart marketing techniques have you encountered at trade shows?

High Point Highlights: Part 2

Last week we posted about some great finds at High Point Market. Here’s Part 2 of our list, featuring some quality companies for whom we’ve personalized feature rich B2B websites. Click on their names to go directly to the websites:

DK Living

Phillips Collection

Artisan House

High Point was full of great home furnishing and home decor collections, and we’re already looking forward to the next trade show!